A guy walks up to another guy.
He says “Tom, like, how the heck did you get all these guys to help you work on your boat . . to the . . .moon.”

The first guy cringes a little as suddenly he hears 70 burly men outside all raise their oars to sky and bellow “BOAT TO THE MOON” all loud and raucous like a battle cry.
Back inside, Tom sort of shrugs his shoulders and says “Oh, that was easy. Personalized oars.”

And suddenly a really bad idea was born.